FAST (Free Ad-Supported TV) Channels Market to Expand at a 15.4% CAGR, Reaching USD 28 Billion by 2032

The global FAST (Free Ad-Supported TV) channels market is driven by shift in consumer preferences, cost advantages, content variety

WILMINGTON, NEW CASTLE, DE, UNITED STATES, December 17, 2024 /EINPresswire.com/ -- The global FAST (Free Ad-Supported TV) Channels Market was valued at $6.9 billion in 2022, and is projected to reach $28 billion by 2032, growing at a CAGR of 15.4% from 2023 to 2032. The global FAST (Free Ad-Supported TV) Channels Market is driven by shift in consumer preferences, cost advantages, content variety, advertiser appeal, content, and improved technology and distribution. However, limited content offerings, monetization challenges, and bandwidth and infrastructure limitations hamper the market growth. On the contrary, the increase in demand for streaming content and growth in connected TV devices are major factors offering potential growth opportunities for the market.

𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐒𝐚𝐦𝐩𝐥𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 (𝐆𝐞𝐭 𝐅𝐮𝐥𝐥 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐢𝐧 𝐏𝐃𝐅 - 245 𝐏𝐚𝐠𝐞𝐬) 𝐚𝐭: https://www.alliedmarketresearch.com/request-sample/A146945

Consumer behavior has shifted significantly towards digital streaming and on-demand entertainment consumption. Traditional TV viewing is decreasing as people prefer the flexibility and convenience of streaming options. FAST channels meet this demand by providing free, ad-supported streaming choices, allowing viewers to enjoy a diverse range of material without the need for membership. Thus, shifting consumer behavior has fueled the growth of the free ad-supported TV channels market. Furthermore, a variety of content has significantly contributed to the expansion of free ad-supported TV channels market.

FAST channels are ad-supported, free streaming television service that provides linear channels with pre-programmed ad breaks in between. These channels can be created by reorganising existing on-demand content catalogues as content playlists or programming grids. Many well-known brands have their own channels to monetize content through advertising and attract new consumers. Pluto TV, Xumo, Tubi, Peacock, The Roku Channel, IMDbTV, and Samsung TV+ are some of the most popular providers that provide FAST channels. FAST channels deliver regular linear TV channels to internet-connected devices such as CTV. FAST channels, unlike subscription models, are able to deliver these streaming services at no cost to the viewer by dynamically adding commercials into the would-be ad break. The advertisements tend to be skippable and non-skippable, with varying durations.

𝐁𝐮𝐲 𝐍𝐨𝐰 & 𝐆𝐞𝐭 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐨𝐧 𝐭𝐡𝐢𝐬 𝐑𝐞𝐩𝐨𝐫𝐭 : https://www.alliedmarketresearch.com/fast-free-ad-supported-tv-channels-market/purchase-options

Based on type, the linear channels segment held the highest market share in 2022, accounting for more than four-fifths of the global FAST (Free Ad-Supported TV) channels market revenue, and is estimated to maintain its leadership status throughout the forecast period, owing to the content availability, advertising revenue, user engagement, cost-effectiveness, and evolving viewer preferences. However, the video on demand segment is projected to manifest the highest CAGR of 19.8% from 2023 to 2032, owing to the factors such as shifting consumer behavior, variety and flexibility of content, convenience and accessibility offered by FAST channels platforms.

Region wise, North America dominated the market in 2022 and is considered to be the fastest-growing region during the forecast period. This was attributed to the popularity of streaming services, demand for free content, increase in connected TV devices, shift in advertising budgets towards digital platforms. Furthermore, the proliferation of connected TV devices, such as smart TVs, streaming media players (for instance, Roku, Amazon Fire TV), and gaming consoles, has contributed to the growth of the FAST channels market.

𝐆𝐞𝐭 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮'𝐫𝐞 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬: https://www.alliedmarketresearch.com/request-for-customization/A146945

Based on content type, the movies segment held the highest market share in 2022, accounting for more than one-third of the global FAST (Free Ad-Supported TV) channels market revenue, and is estimated to maintain its leadership status throughout the forecast period, as the movies segment provides a wide range of content, including blockbuster releases, independent films, classics, and genre-specific movies. This diverse offering drives the growth of the movies segment. However, the sports segment is projected to manifest the highest CAGR of 19.2% from 2023 to 2032, owing to the factors which include the popularity of live sports events, the increasing demand for sports-related content, and the unique advertising opportunities associated with sports programming.

By distribution platform, the web-based channels segment acquired a major share in 2022 and is attributed to be the fastest-growing segment during the forecast period. This is attributed to increasing internet penetration, shifts in consumer viewing habits, availability on multiple devices, diverse content offerings, and cost-effectiveness. Furthermore, advertisers are increasingly recognizing the potential of web-based channels for reaching their target audience. These platforms provide a data-rich environment that enables precise audience targeting and measurement of ad performance. Advertisers can leverage this data to deliver targeted advertisements to specific user segments, maximizing the effectiveness of their campaigns. The growing interest from advertisers has further driven the growth of web-based channels.

𝐈𝐧𝐪𝐮𝐢𝐫𝐲 𝐁𝐞𝐟𝐨𝐫𝐞 𝐁𝐮𝐲𝐢𝐧𝐠: https://www.alliedmarketresearch.com/purchase-enquiry/A146945

Based on region, North America held the highest market share in terms of revenue in 2022, accounting for more than three-fourths of the global FAST (Free Ad-Supported TV) channels market revenue, owing to the increasing popularity of streaming services, demand for free streaming contents, the rise of connected TV devices, and the shift in advertising budgets towards digital platforms. However, the Asia-Pacific region is expected to witness the fastest CAGR of 23.3% from 2023 to 2032, owing to the increase in internet penetration, driven by improved connectivity infrastructure and affordable smartphones. This has resulted in a larger online audience base, providing a strong foundation for FAST channels to reach a wider audience.

𝐓𝐡𝐞 𝐤𝐞𝐲 𝐩𝐥𝐚𝐲𝐞𝐫𝐬 𝐩𝐫𝐨𝐟𝐢𝐥𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐫𝐞𝐩𝐨𝐫𝐭 𝐢𝐧𝐜𝐥𝐮𝐝𝐞

𝐀𝐦𝐚𝐳𝐨𝐧.𝐜𝐨𝐦, 𝐈𝐧𝐜.,
𝐑𝐨𝐤𝐮, 𝐈𝐧𝐜.,
𝐒𝐥𝐢𝐧𝐠 𝐓𝐕,
𝐏𝐞𝐚𝐜𝐨𝐜𝐤 𝐓𝐕 𝐋𝐋𝐂,
𝐓𝐮𝐛𝐢 𝐓𝐕,
𝐏𝐥𝐞𝐱,
𝐂𝐫𝐚𝐜𝐤𝐥𝐞,
𝐏𝐥𝐮𝐭𝐨 𝐓𝐕,
𝐕𝐮𝐝𝐮,
𝐗𝐮𝐦𝐨, 𝐈𝐧𝐜.

𝐎𝐭𝐡𝐞𝐫 𝐓𝐫𝐞𝐧𝐝𝐢𝐧𝐠 𝐑𝐞𝐩𝐨𝐫𝐭𝐬:

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David Correa
Allied Market Research
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