A Sri Lankan beer Nadi Chamber of Commerce and Industry (NCCI) has welcomed a new beer, Lion Beer which has hit the supermarket shelves.

The Lion Beer, is produced by the Lion Brewery (Ceylon) PLC, a predominantly Sri Lankan owned and operated brewery.

it is imported and distributed locally by Lyceum Global Trading (PTE) Limited, which was incorporated in Fiji three years ago.

“This additional new beer brand is going to be a hit because the taste matches any of the international top brands that we know of,” said Nadi Chamber of Commerce and Industry (NCCI) president Dr Ram Raju who officiated at the launch at the Ice Bar, Nadi on Thursday night.

A Suva launch is to follow.

What’s in the market

Lion Beer will join the likes of leading and a growing range of alternatives of local beers Fiji Gold, Fiji Bitter.

“Lion Beer coming to Fiji for the first time will give people a choice and a different taste,” Dr Raju said.

“I think this beer will definitely pick up business in the form of beer that people will look forward to having in the near future.

“Let’s welcome this new company and I am glad that they have chosen Nadi to do their set up which is the center of entertainment in the West and further on you have the White house and other nightclubs and it is going to attract more visitors to this part of this town.”

About Lyceum Global Trading

Lyceum Global Trading (Fiji) Director Peter Narayan said: “Fiji is featuring one of Roger Protz’s ‘300 beers to try before you die’.

“From the Pearl of the Indian Ocean we bring to you the multi award winning Lion Beer. Fijians will have the opportunity to enjoy the newest beer in town quenching the thirst of people for 159 years.”

Lion Beer is rich in taste and history, established in 1840 by a British explorer for Scottish tea planters in Sri Lanka, the legendary beer is the result of traditional brewing recipes and techniques.

Lion Beer has etched an illustrious path in the market, infusing world class best practices, innova- tion, state of the art technology and a knowledge pool beyond comparison.

“Lion Beer has won countless awards for the quality of its products including Monde Selection, World Beer Awards and at the New York International Beer Competition,” he said.

Lion Beer is exported to more than 20 countries around the world, including the Maldives, USA, UK, Africa, Australia, Japan, Canada and United Arab Emirates.

In Fiji, Lyceum Global Trading plans to establish its image including a beer bottling plant by mid-2020.

“This will create job opportunities and generate foreign income as the plant will produce beer for the region,” he added.

“Lyceum Global Trading hopes to work closely with the Fijian Government to make this business vision a reality.”

Mr Narayan will reveal the full plans in coming weeks.

Lyceum Global Trading (Fiji) is a 100 per cent Fijian owned and operated company driven by its vision of quality and affordability.

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