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    Deloitte set to launch creative digital consultancy agency in India

    Synopsis

    One of Deloitte’s fastest growing businesses across the world, Deloitte Digital was launched in 2012 across the US, UK and a few other countries across EMEA and the Asia Pacific.

    deloitte-agencies1Agencies
    Deloitte Digital is recognised as an agency that can support organisations across their digital lifecycle.
    MUMBAI: Leading professional services firm Deloitte is set to launch its own creative digital consultancy agency in India, a move that will change the dynamics of the digital agency ecosystem in the country.

    One of Deloitte’s fastest growing businesses across the world, Deloitte Digital was launched in 2012 across the US, UK and a few other countries across EMEA and the Asia Pacific. It scaled up quickly and aggressively and is currently available across 48 countries, with a workforce of close to 10,000.

    In India, Deloitte Digital will be officially launched on Friday, January 12, and will offer end-to-end solutions in areas of activating digital mindset, digital transformation, digital experience, and delivering digital platforms by transforming their core systems.

    “India is ripe for a digital revolution, but the clients’ mindset needs to change,” said Ajit Kumar, leader, Deloitte Digital at Deloitte India. “Deloitte Digital, as a creative digital consultancy, will help companies embrace that change so that digital can be an enabler for them to stay or get competitive in the market.”

    The move, Indian media agency experts said, will offer competition to the existing digital agencies such as GroupM, IPG Mediabrands and Dentsu.

    “Companies like Deloitte, KPMG, EY and PWC have not been active in creative/digital space in India, unlike in the West. But this seems to be changing now. It was a matter of time anyway as Deloitte Digital has been present globally. But, this can make the market more difficult and competitive,” said head of a digital agency of one of the top media agency networks.

    Globally, apart from Deloitte, companies such as IBM, Accenture, and McKinsey, among others, have their digital agency networks.

    “Unlike existing creative agencies, we understand the business also. We will help the companies digitise their core,” said Rakesh Barik, Leader - Technology Consulting, Deloitte India. “Activating a digital mindset starts at the top. It’s a culture that needs to be implemented topdown from the C-suites.”

    Globally, Deloitte Digital is recognised as an agency that can support organisations across their digital lifecycle -- from working to define a bold digital strategy to designing and building online and mobile presence; using agile methods that move quickly from digital concept to digital reality; innovative mobile, web, and social solutions to increase the impact of digital for its people and its clients.

    “Our focus is on the areas of digital strategy, mobile, social/web, content management and managed services. This is where the left brain meets the right one,” said Barik.

    And while the experts said that companies such as Deloitte can’t provide the creative solutions that a traditional agency can, Kumar argued that Deloitte over the years has acquired talent across creative, advertising and marketing domains.

    “Our talent pool includes a diverse mix of creatives and designers from topnotch design schools, advertising and marketing agencies and startups, many of whom are ethnographers and user research experts. We also have design savvy engineers from technology, startups and consulting domain and tier-I engineering schools and business strategists with experience in industry and from premium business schools. In addition, we also have digital platform experts who specialise in various exponential technologies,” said Kumar.


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