• by Ray Schultz , April 3, 2025

Hearst Television has expanded its partnership with Uplynk, a cloud-based streaming platform, in a move to boost news distribution.

The goal is to deliver Hearst’s local newscasts across streaming platforms and “meet consumers wherever they’re looking for local news and information,” says Andrew Fitzgerald, senior vice president of streaming video services at Hearst Television and general manager of its Very Local unit.

Hearst Television is augmenting news syndication workflows to ensure that local news, weather, and information reach more audiences across more content delivery platforms, the company says. 

In addition, Hearst’s brands can condition streams for ad insertion and automate channels with newscasts directed to multiple distribution points like Tubi and Amazon’s Fire News app. 

“Hearst Television is setting a new benchmark for how media organizations can scale video distribution while unlocking greater monetization opportunities,” says Eric Black, CEO/CTO of Uplynk. “They are one of a select number of local broadcasters who’ve invested in in-house designed and developed apps on every major OTT, CTV and mobile device platform for their direct-to-consumer streaming brand Very Local.” 

At present, Hearst Television reaches over 22 million U.S. television households in 28 media markets. 

Uplynk is a cloud-based streaming platform that powers video delivery for broadcasters, media companies, and content owners across the globe.