SHELDON: WE’VE BEEN TALKING A LOT ABOUT IT ON SUNRISE. BOTH HESITANT TO GET THE VACCINATION. THE COUNCIL HAS LAUNCHED TO HELP EDUCATE PEOPLE. >> LET’S GET BACK TO TALKING SMACK WITH A SIDE OF MAC & CHEESE. WE NEED THE FACTS ON COVID-19 VACCINES. TO GET THE FACTS, YOU CAN MAKE AN INFORMED DECISION WHEN VACCINES ARE AVAILABLE TO YOU. SHELDON: SHE’S THE PRESIDENT, THANKS FOR JOINING US. >> THANKS FOR HAVING ME. SHELDON: TELL US WHY IT WAS SO NECESSARY TO HAVE THIS FORUM. >> THERE ARE MANY PEOPLE WHO HAVE, ESPECIALLY INDIVIDUALS IN COMMUNITIES OF COLOR. THE AD CANCEL IS WORKING TO DEVELOP AN UNPRECEDENTED HISTORIC CAMPAIGN TO HELP PEOPLE GET THEIR QUESTIONS ANSWERED. THE ONLY WAY THAT WE ARE GOING TO GET BACK TO THE TIMES AND PEOPLE THAT WE LOVE OUR BY TAKING CARE OF OURSELVES, WEARING OUR MASKS AND WASHING OUR HANDS AND GETTING VACCINATED. SHELDON: ARE THERE ANY TARGETED MARKETS WHERE THIS WILL BE GOING OUT? >> IT’S GOING EVERYWHERE, BUT THERE ARE SPECIAL EFFORTS TO BE MADE TO REACH BLACK AND HISPANIC COMMUNITIES. NOT ONLY THROUGH ON AIR AND INTERNET TV MESSAGES BUT ALSO WITH COMMUNITY EFFORTS. REACHING LOCAL CHURCHES AND COMMUNITY ORGANIZATIONS PEOPLE ARE MORE FAMILIAR WITH. ASK MORE DOCTORS BECAUSE THEY HAVE YOUR BEST INTEREST AT HEART. SHELDON: WHAT IS THE HOPE AND THE BIG TAKEAWAY? >> WE HOPE TO INCREASE VACCINE CONFIDENCE TO A LEVEL THAT AND PEOPLE GET VACCINATED TO LEAD US TO THAT MAGIC HERD IMMUNITY SO THAT RESTRICTIONS CAN BE LIFTED AND WE CAN REDUCE THE SUFFERING AND DEATH FROM COVID-19 AND GET BACK TO THE ACTIVITIES AND THE PEOPLE THAT WE MISS SO VERY MUCH. SHELDON: SO MANY PEOPLE WANT TO GET BACK TO THAT PRETTY HAD LIFESTYLE. WHERE CAN OUR VIEWERS AND FIND OUT SOME MORE INFORMATION? >> THE WEBSITE FOR THIS CAMPING -- FOR THIS CAMPAIGN IS UPDATED CONSTANTLY SO WE ARE SURE THAT YOUR QUESTIONS CAN BE ANSWERED THERE. IT’S OK TO HAVE QUESTIONS. THE MORE YOU KNOW ABOUT THE VACCINES THE MORE CONFIDENT YOU WILL BE ABOUT GETTING THEM. SHELDON: ANYTHING TO ADD? >> WE STILL NEED TO KEEP WEARING OUR MASKS AND WASHING OUR HANDS AND SOCIAL DISTANCING. YOU CAN PURSUE MORE ACTIVITIES WITH CONFIDENCE KNOWING THAT YOU ARE PROTECTED FROM SEVERE DISEASE AFTER GETTING THESE VACCINES. SHELDON: THANK YOU FOR THAT. GOOD INFORMATION TO KEEP IN MIND WHETHER OR NOT YOU HAVE BEEN VACCINATED.