This story is from October 22, 2020

ETMONEY partners Google Pay to facilitate wealth creation

In line with its mission to simplify the financial life of people and make them feel more confident about their money, India’s largest integrated personal finance app, ETMONEY, on Thursday joined hands with Google Pay to provide users a simplified platform to invest in mutual funds and national pension system (NPS).
ETMONEY partners Google Pay to facilitate wealth creation
(File photo)
NEW DELHI: In line with its mission to simplify the financial life of people and make them feel more confident about their money, India’s largest integrated personal finance app, ETMONEY, on Thursday joined hands with Google Pay to provide users a simplified platform to invest in mutual funds and national pension system (NPS).
The integration of ETMONEY’s feature on Google Pay will help its users enjoy a seamless experience without leaving the platform.
This collaboration will allow Google Pay users to identify the right mutual funds and invest in them within minutes using their Google account and UPI ID.
Google Pay users will not need to create any user ID or worry about remembering multiple passwords. They will also experience the same ease while investing in the national pension system.
For first time investors, ETMONEY has enabled zero paperwork, instant KYC on the Google Pay app. In addition, users can also go through curated lists of investment themes, see top mutual funds and do a comparative analysis to make investment decisions quickly and with confidence.
Speaking on the collaboration, ETMONEY founder-CEO Mukesh Kalra said, “Innovation has been the cornerstone of our growth. We are starting with direct mutual funds and NPS and will soon expand to our other offerings in the near future. The sheer reach and native experience offered by both platforms will be extremely helpful in driving the mission of simplifying the financial journey of millions of Indians.”
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