STORYBOY™ MAKES ITS DEBUT AT ABC KIDS EXPO - New iPhone App Poised to Transform E-Reading Experience for Children

September 14, 2009

Las Vegas, NV (WiredPRNews.com) StoryBoy™, a new iPhone and iPod Touch Application that promises to set the new standard in literary animation for pre-school and young school-age children ages 1 through 7, is making its debut at the 7th annual ABC Kids Expo September 13 -16th at the Las Vegas Convention Center.

The latest product from SkyVu Pictures, an animation studio specializing in computer-generated animation for entertainment and advertising markets, StoryBoy is a pioneering e-book reading and library application for iPhones and iPod touch devices that is reinventing the pop-up-book philosophy for the e-book generation. StoryBoy brings books to life by melding the latest in digital animation and the newest technology advancements with the creative genius of SkyVu’s globally-positioned artistic team.

With StoryBoy, children can touch a bird and listen to it sing or hear a babbling brook and watch it run. Additionally, users can simply touch the “e-Book Store” button at the lower-right-hand portion of the screen and instantly connect to an online e-book store, where they can browse titles, purchase new e-books using iTunes credits, and wirelessly download the stories directly to their device. Here’s a brief video description of what StoryBoy can do: http://www.youtube.com/watch?v=tqUrJV5WjnU

“StoryBoy is more than an e-reader,” notes Benjamin Vu, SkyVu Co-founder and Chief Executive Officer, from his exhibit space #7323. “It is a portal to an entire library of educational and entertaining content designed specifically for children. We envision StoryBoy pleasing parents, and entertaining children everywhere.”

SkyVu Creative Director Anthea Chuah, also in attendance agreed, “As a mother of two small children, I can honestly say that StoryBoy’s content has had a strong and positive effect on my children. They are immediately entranced by the animation and graphics and are having too much fun to realize that they’re learning. I’m thrilled to offer this same experience to parents everywhere.”

StoryBoy’s e-library includes original content as well as adapted classics. Titles available for launch include First Words I and II, The Little Blue Robot, Galaxy Ben, Bedtime Rhyme, Kid’s First Bible, and The Three Little Pigs. New titles will be added monthly, and as an added bonus, StoryBoy will feature tips for parents in the form of free parenting e-articles. Best of all, StoryBoy is 100% pocketbook-friendly, with the application available for free download along with two complimentary e-books. Additional titles retail for just $0.99 to $1.99.

Projections place the number of iPhones and iPod touch devices at 50 million-plus in use by 2010. Pair this with the explosion of the e-book market – with sales projected to reach $550 million in 2011 – and the growth of young children as a key user demographic, and StoryBoy is strategically positioned to redesign the paradigm of the e-book industry and raise a new standard in children’s reading.

The StoryBoy Application for the iPhone and iTouch will be available in the iTunes store in October, 2009. To learn more about StoryBoy or to speak to a company representative please visit: www.StoryBoy.net or contact Anthea Chuah at anthea@skyvu.net; (402) 312-8779 during the ABC Kids Expo — Booth #7323

Contact: Karen Sperling

Sperlingreene PR and Marketing Communications

O. (201) 871-0605

C. (201) 543-7421

ksperling@sperlingreene.com

www.sperlingreene.com