Viral Product Out-Dueled by Online Innovation?

September 8, 2009

WiredPRNews.com — Press Release If you’re reading this you’ve probably heard of MagicJack and maybe have gone as far as researching it online only to discover the many unsatisfied customers ranting on message boards clamoring for their money back or a workable solution to what seems like a great service… “If I could only get it to work right!”. To the victor goes the spoils… or something like that. Other low-cost Vo-IP’s must understand the opportunity at hand by capitalizing on these glaring weaknesses of MagicJack right? Wrong. The innovative team at GoogleBump, LLC (An Appleton, WI based marketing company) was the first to step up to the plate by offering consumers an alternative resource for other low-cost Vo-IPs that delivered on the promise of high-quality service and put a little money back in their pocket for returning their MagicJack Problems. This was also a prime opportunity to showcase their traffic building skills and deliver a solution to the many dissatisfied magicjack customers.

MagicJackBuyBack.Com is born

MagicJack BuyBack.Com ( http://www.magicjackbuyback.com ) offers simple instructions involving mailing your magicjack, participating in a partner offer and then receiving up to a $50 Visa gift card all in about 2 weeks!

In speaking with Senior VP Jamie Chapin at GoogleBump he knew this would be a successful campaign “I had actually used a magicjack for a short time making business calls. The call quality and service options were really enough to drive me away. I considered returning it but was outside of my 30-Day return time frame. That’s when the light came on. There had to be thousands of others who shared this same experience. Our response as a marketing firm was to offer a buy back option to dissatisfied consumers and offer a reliable alternative in the same price range while offering the customer a $20-50 Visa gift card for returning their magicjack”

Have the folks at GoogleBump stumbled on a jackpot? Only time will tell but they’ve earned my gold star for innovative online marketing in the month of August. I’ll definitely have my eye on them and look forward to seeing how this campaign unfolds.