LandAmerica Website Development and Hosting Services Help Agent Partners Grow Business Through Internet Marketing

October 15, 2008

RICHMOND, Va., Oct. 15 /PRNewswire-FirstCall/ -- LandAmerica Financial Group, Inc. (NYSE: LFG) is making its Website Development and Hosting Program, which features Internet Marketing Services such as Pay-Per-Click Search Engine Marketing (SEM) solutions, available to the company's Agent Partners across the country. LandAmerica is committed to helping its Agent Partners increase their online visibility, strengthen their brand in local markets and attract more customers.

LandAmerica's Website Development and Hosting/Internet Marketing Services is the newest of 32 customized solutions delivered through the LandAmerica AgentXtra(SM) Program. For more than four years, this first-of-its-kind program has helped Agent Partners achieve business expansion, boost efficiency, utilize leading technologies and provide better customer service.

LandAmerica's Website Development and Hosting/Internet Marketing Services help Agent Partners improve their online presence whether or not they have an existing website. LandAmerica has selected Market Hardware as its preferred vendor to provide Website Development and Hosting Services/Internet Marketing Services. Agent Partners can have their existing websites enhanced to achieve a more professional image, better showcase their agency strengths and more effectively communicate key information to business prospects. For Agent Partners needing new websites, Market Hardware will build websites for them or can provide the necessary tools for any agents wishing to build sites themselves.

Additionally, LandAmerica's Website Development and Hosting Services feature Market Hardware's Search Engine Optimization system for Internet Marketing. These services can better position Agent Partners' websites for both local search results and on major search engines such as MSN, Yahoo and Google. This program also offers optional Pay-Per-Click SEM services, enabling Agent Partners to target key geographies and service categories and use custom parameters to increase "click throughs" and traffic to their websites.

"Every day, the internet is becoming a bigger factor in effectively marketing to customers on a local and regional level," says Ken Astheimer, President - Agency Services. "With the LandAmerica Website Development and Hosting Services program, our Agent Partners can benefit from a strong online presence - and grow their businesses through proven Internet Marketing Services."

Astheimer added that LandAmerica regularly surveys its Agent Partners to find solutions that help them meet the challenges of the marketplace and grow their bottom lines. The LandAmerica Website Development and Hosting/Internet Marketing Services program was created in response to a growing number of agents wishing to establish or improve their presence online.

For information about LandAmerica Website Development and Hosting/Internet Marketing Services or about the LandAmerica AgentXtra Program, contact Jackie Bunting, Vice President - AgentXtra Program Manager, at (804) 267-8442 or jbunting@landam.com.

About LandAmerica Financial Group, Inc.

LandAmerica Financial Group, Inc. is a leading provider of real estate transaction services with offices nationwide and a vast network of active agents. LandAmerica serves agent, residential, commercial and lender customers throughout the United States, Mexico, Canada, the Caribbean, Latin America, Europe and Asia. LandAmerica is recognized as number one in the mortgage services industry on Fortune's(R) 2007 and 2008 lists of America's Most Admired Companies.

SOURCE LandAmerica Financial Group, Inc.